Social Media Marketing

Strategy and Deliverables

Below are the details of Social Media Marketing Strategy and Deliverables

Content
  • Develop a content calendar that includes:
  • Behind the Scenes (BTS) content from shoots, rehearsals, and personal life.
  • Promotional content for upcoming movies, shows, or projects.
  • Personal posts to connect with fans on a more personal level.
  • Collaborations with other celebrities or influencers.
  • Fan generated content and user generated content campaigns.
  • Interactive content like polls, Q&A sessions and contests.
  • Regular updates to maintain consistency.
Content Creation
  • We hire professional photographers and videographers for high-quality content once or twice a month.
  • Ensuring that the content reflects the business or celebrity’s personality and values.
  • We utilize storytelling techniques to engage and connect with the audience.
Posting Schedule
  • Determine the best times to post based on platform insights and audience behavior.
  • Maintain a consistent posting schedule to keep followers engaged.
Hashtags & Keywords
  • Research and use relevant hashtags and keywords to increase discoverability.
  • Create custom hashtags related to specific projects or campaigns.
Engagement & Interaction
  • Respond promptly to comments, messages, and mentions to build a loyal fan base.
  • Host live sessions and Q&A sessions to directly connect with fans.
Analytics & Monitoring
  • Regularly analyze engagement metrics, follower growth, and content performance.
  • Adjust the strategy based on data-driven insights.
Collaborations & Partnerships
  • Collaborate with other celebrities, brands, or influencers for cross-promotion.
  • Consider sponsorships and brand partnerships to monetize the social media presence.
Community Building
  • Create a sense of community by encouraging fan interaction and participation.
  • Showcase fan art and fan-made content.
Crisis Management
  • Develop a plan for handling negative comments or pr crises professionally and diplomatically.
Organic Growth Strategies
  • Implement strategies for organic growth, such as: running contests and giveaways.
  • Posting shareable content.
  • Leveraging trending topics and challenges.
  • Collaborating with social media influencers.
Paid Advertising
  • Consider paid social media advertising campaigns to reach a wider audience and promote key content.
Personal Branding
  • Build a consistent and authentic personal brand that resonates with the audience.
SEO Optimization
  • Optimize social media profiles for search engines to enhance discoverability.
Review & Adapt
  • Continuously review the social media marketing plan and adapt it based on changing trends and audience preferences.
Monthly Deliverables

Monthly content breakdown (posts + stories)

  • Month 1: Approximately 18-25 posts about 35-50 stories
  • Month 2 (content creation and optimization): Approximately 25-30 posts about 30-45 stories
  • Month 3 (engagement and growth): Approximately 20-25 posts about 10-15 stories
  • Month 4 (building a community): Approximately 20-25 posts about 30 stories
  • Month 5 and beyond (ongoing activities): Approximately 25-30 posts about 30 stories
Budget
  • Standard plan including all the services as per the presentation is approximately around ₹65,000/
  • The cost will increase or decrease as per a custom plan. The minimum cost of any social media services is ₹35,000 /-